{
  "docId": "019de077-4afb-71c3-9c30-47bdfd22c0dd",
  "docSlug": "33891c625660bf65301187bedd1a6954",
  "documentTitle": "Starboard Value | Activist Presentation Deck | 71 slides",
  "authorId": "starboard-value",
  "authorName": "Starboard Value",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2024-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 71,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a 2x2 matrix to visually justify the corporate separation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-4afb-71c3-9c30-47bdfd22c0dd/14",
  "deckHref": "/decks/019de077-4afb-71c3-9c30-47bdfd22c0dd",
  "deckJsonHref": "/decks/019de077-4afb-71c3-9c30-47bdfd22c0dd.json",
  "deckAnchorHref": "/decks/019de077-4afb-71c3-9c30-47bdfd22c0dd#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.86,
        "x": 0.07,
        "y": 0.22
      },
      "kind": "framework",
      "text": "Kenvue vs. J&J Pharma / MedTech",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3060e4af-2bbf-47ff-8567-71a7681fb7db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Kenvue’s underlying business drivers – principally consumer marketing – are fundamentally different than J&J’s core business.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d645a661-bb39-4d77-b94d-fa80859c723d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.01,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Source: Starboard research.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9f8bebb-c124-44b9-9fee-03ea63ffebe7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "We Believe the Separation Had Substantial Merit As Consumer Health Is a Fundamentally Different Business From J&J’s Core",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a042fa77-b13d-46f0-a104-f03735859c3b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "0b1bff59-03ee-474a-a90e-129bd7815ecc",
      "evidence": "comparison_table",
      "confidence": 0.5
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "0db91a30-1b8a-4df2-9b35-d8868dd6c04b",
      "evidence": "framework/instance: Kenvue vs. J&J Pharma / MedTech",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "57b70f4c-3ac2-4f65-9abe-978e74b02cc9",
      "evidence": "The slide uses a 2x2 grid to map business models along two axes (Regulatory Intensity vs. Consumer Marketing/Innovation).",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 32,
      "from": 13,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "cff54bc4-d43d-4709-913f-aab69f20260d",
      "evidence": "The deck presents a tale of two worlds, highlighting the differences between Kenvue's current situation and its potential for growth and improvement.",
      "position": 0,
      "objective": "Contrast Kenvue's current situation with its potential",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 0.7,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}