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      "text": "While these metrics are determined based on what we believe to be reasonable estimates of our user base, there are inherent challenges in measuring how our products are used across large populations globally. There may be individuals who attempt to create accounts for malicious purposes, although we have not determined the number of such accounts.",
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      "text": "Unless otherwise stated, statistical information regarding our users and their activities is determined by calculating the daily average of the selected activity for the most recently completed quarter.",
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      "text": "Changes in our products, infrastructure, mobile operating systems, or metric tracking system may impact our ability to accurately determine active users. We also believe that we don't capture all data regarding each of our active users. Technical issues may result in data not being recorded. There is no uniform industry standard.",
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      "text": "For information concerning these metrics as measured by us, see Management's Discussion and Analysis of Financial Condition and Results of Operations in our most recent periodic report filed with the U.S. Securities and Exchange Commission, or the SEC, which is available on the SEC's website at www.sec.gov.",
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      "text": "DAUs are broken out by geography because markets have different characteristics. We define average revenue per user, or ARPU, as quarterly revenue divided by the average DAUs. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered.",
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