{
  "docId": "019de077-4453-776e-9ea4-a32ea58ffc18",
  "docSlug": "33b9bdc617b8d3e23a57fcf1f2790847",
  "documentTitle": "Lululemon | Investor Day Presentation Deck | 131 slides",
  "authorId": "lululemon",
  "authorName": "Lululemon",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 124,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "geographic_map",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-4453-776e-9ea4-a32ea58ffc18/14",
  "deckHref": "/decks/019de077-4453-776e-9ea4-a32ea58ffc18",
  "deckJsonHref": "/decks/019de077-4453-776e-9ea4-a32ea58ffc18.json",
  "deckAnchorHref": "/decks/019de077-4453-776e-9ea4-a32ea58ffc18#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.9,
        "w": 0.6,
        "x": 0.4,
        "y": 0.05
      },
      "kind": "image",
      "text": "Geographic map highlighting EMEA, China Mainland, and APAC regions",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "604602a4-2aac-4f63-999f-54a1294f512c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.2,
        "y": 0.5
      },
      "kind": "metric",
      "text": "21% of total revenue FY 2023",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38561259-7c72-4e9e-a284-5ff9b2ea91ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "metric",
      "text": "26 markets",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9286dc52-9017-468e-b4bc-e7602878c8bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.2,
        "y": 0.7
      },
      "kind": "metric",
      "text": "300+ stores",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a11ece32-1b7b-4b03-bba5-8b9662881984",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "metric",
      "text": "3 regions",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbbe3ad0-d4d4-4d2e-aa17-40d895e387c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Our international business",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16f8d0db-6470-4ac8-b017-72e8bbfe5236",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "map-spatial",
      "slug": null,
      "matchId": "6b263378-4d35-484c-a0f4-abfac8b1737d",
      "evidence": "Geographic representation of business footprint",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 30,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f910955d-62ec-4f85-bb8c-b3b49f8439f7",
      "evidence": "The deck uses the Golden Circle framework to structure its narrative and present its growth strategy.",
      "position": 0,
      "objective": "To present Lululemon's unique culture, product superiority, and competitive advantages as a growth strategy.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}