{
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  "docSlug": "33b9bdc617b8d3e23a57fcf1f2790847",
  "documentTitle": "Lululemon | Investor Day Presentation Deck | 131 slides",
  "authorId": "lululemon",
  "authorName": "Lululemon",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-10-01 00:00:00",
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  "notes": "The slide uses a high-quality lifestyle photograph as the background, typical of lululemon's brand identity.",
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      "kind": "title",
      "text": "Our international business",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f910955d-62ec-4f85-bb8c-b3b49f8439f7",
      "evidence": "The deck uses the Golden Circle framework to structure its narrative and present its growth strategy.",
      "position": 0,
      "objective": "To present Lululemon's unique culture, product superiority, and competitive advantages as a growth strategy.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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