{
  "docId": "019de077-390e-767f-a283-cb4f286fabab",
  "docSlug": "6711457599602218085502b1cb339c3c",
  "documentTitle": "Coursera | Investor Presentation Deck | 31 slides",
  "authorId": "coursera",
  "authorName": "Coursera",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 31,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "why_now",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Uses a bubble chart to represent market sizes and a horizontal arrow to list value drivers (selection, convenience, cost, quality, personalization, access).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-390e-767f-a283-cb4f286fabab/6",
  "deckHref": "/decks/019de077-390e-767f-a283-cb4f286fabab",
  "deckJsonHref": "/decks/019de077-390e-767f-a283-cb4f286fabab.json",
  "deckAnchorHref": "/decks/019de077-390e-767f-a283-cb4f286fabab#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.9,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "chart",
      "text": "Bubble chart showing market sizes: Retail ($25T), Entertainment ($2T), Music ($20B), Personal Transportation ($6T), Travel ($1T), Higher Education ($2T)",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e52081c-9a07-4da0-bb72-20122cc9477e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.86,
        "x": 0.07,
        "y": 0.74
      },
      "kind": "list",
      "text": "selection, convenience, cost, quality, personalization, access",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba0e1b5e-df56-46b5-98fc-957d19a0408f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.73,
        "x": 0.035,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "The force of technology is transforming industry after industry, but higher education has seen relatively little innovation",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80a240fc-7f7f-4b2f-9387-23d18a4822fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.7,
        "x": 0.15,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Note: Area of circles are illustrative and do not directly reflect relative proportional market size. Market sizes are based on third-party prospectuses and reports, as of various dates.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77f98e0f-0415-4225-b72f-625713ca8da4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.59,
        "x": 0.035,
        "y": 0.08
      },
      "kind": "title",
      "text": "Higher education is being replatformed",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e6c2a7a-b607-4608-afe1-4525dc775eb4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "68cdbd86-3241-44ea-9d57-d7f9b945cf3b",
      "evidence": "Comparison of industry market sizes in dollars",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "cb5d7fd4-23c1-4b98-9e37-e69387e978bc",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "slides on higher education being replatformed and low-skilled jobs at risk",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "5d98b05b-29ea-488e-a448-17bc3e90abab",
      "evidence": "slides on higher education being replatformed and low-skilled jobs at risk",
      "position": 0,
      "objective": "Why now is the time to invest in Coursera",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}