{
  "docId": "019de077-35e8-73fa-b3ba-da76690af555",
  "docSlug": "1dffbd9445222c146006392e4048539f",
  "documentTitle": "Talabat | Investor Presentation Deck | 25 slides",
  "authorId": "talabat",
  "authorName": "Talabat",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 25,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "customer_journey",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a process flow to show how users move from food ordering to multivertical usage and subscription.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-35e8-73fa-b3ba-da76690af555/15",
  "deckHref": "/decks/019de077-35e8-73fa-b3ba-da76690af555",
  "deckJsonHref": "/decks/019de077-35e8-73fa-b3ba-da76690af555.json",
  "deckAnchorHref": "/decks/019de077-35e8-73fa-b3ba-da76690af555#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.07,
        "x": 0.1,
        "y": 0.68
      },
      "kind": "image",
      "text": "Pro subscription interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64a197ca-21e9-4993-a9cb-77d6c8e0dffc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.16,
        "x": 0.52,
        "y": 0.23
      },
      "kind": "image",
      "text": "Grocery app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d57be9e6-7fd4-4a83-8ee6-a135fdb1b204",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.16,
        "x": 0.05,
        "y": 0.235
      },
      "kind": "image",
      "text": "Food app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb7def3e-7eb5-4f69-a594-95d9df259565",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.25,
        "y": 0.75
      },
      "kind": "list",
      "text": "Monthly or annual subscription with exclusive benefits; Free delivery on food and groceries entrenches talabat as preferred choice",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "574b2e23-1885-4a5c-889b-2f6b7fd7668d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.78,
        "y": 0.35
      },
      "kind": "list",
      "text": "Large choice of products from 9,300+ Local shops; 129 strategically located tMarts stores; Fast delivery within 20-30min",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99cdac71-82bd-4787-b2c3-1ea4429b076a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.31,
        "y": 0.35
      },
      "kind": "list",
      "text": "Extensive choice among 55,000+ selected restaurant partners; Peer reviews and ratings to build customer trust and improve user experience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6c9f8f1-f93d-4f35-bb6b-bf70aa07270e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.68,
        "y": 0.35
      },
      "kind": "metric",
      "text": "13.0 Frequency per month for multivertical users",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38068008-e3ba-47c9-8d79-f46a0acf09d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.21,
        "y": 0.35
      },
      "kind": "metric",
      "text": "3.8 Frequency per month for food only users",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75b216a6-542b-47ff-82b1-8b6e98114f4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.75,
        "y": 0.75
      },
      "kind": "metric",
      "text": ">20% Order frequency uplift post-subscription to talabat Pro",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e83649d2-cfe6-498c-9d5c-8252b834b3e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.04,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Company information. Notes: 1. As of July 2024, 2. For the month of July 2024, 3. Inclusive of tMarts that have been leased but are not yet operational",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e17e65b-4d3c-4d36-a2db-b668439919f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "title",
      "text": "The Customer Journey on talabat",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56fe3786-15f8-4392-bda3-31a8bf213d30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.75,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Multivertical ecosystem provides platform for future growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1bf75be-9f59-4aa7-a2d5-0724f9884a6c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "fa698967-7190-4279-85a0-5825faafdd7e",
      "evidence": "The slide outlines the customer journey across multiple touchpoints.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "d64c8acf-6011-45a5-b4b7-64f654f4b63a",
      "evidence": "The slide explicitly maps the user journey from food to grocery to subscription.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 21,
      "from": 8,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "394971b8-08cd-4e4a-b223-318ed5adcf64",
      "evidence": "The deck presents a logical chain of arguments connecting market leadership to growth and profitability",
      "position": 0,
      "objective": "How Talabat's market leadership and growth potential lead to sustained growth and profitability",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}