{
  "docId": "019de077-33d8-7798-b2e8-899df2dad1e8",
  "docSlug": "ee0c1dd33e916e1175cb6ed1e388b34d",
  "documentTitle": "Playboy | Investor Presentation Deck | 27 slides",
  "authorId": "playboy",
  "authorName": "Playboy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 17,
  "pageCount": 27,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a 'before-after' framing implicitly by citing the 8x growth metric.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-33d8-7798-b2e8-899df2dad1e8/17",
  "deckHref": "/decks/019de077-33d8-7798-b2e8-899df2dad1e8",
  "deckJsonHref": "/decks/019de077-33d8-7798-b2e8-899df2dad1e8.json",
  "deckAnchorHref": "/decks/019de077-33d8-7798-b2e8-899df2dad1e8#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.39,
        "y": 0.375
      },
      "kind": "image",
      "text": "Playboy Advisor series screenshot",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c68a28b-d37a-430b-a7de-e7b792fa9766",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.11,
        "y": 0.375
      },
      "kind": "image",
      "text": "Hot Takes series screenshot",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d0280da-bf7e-4fa7-96e3-3992e3579c55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.67,
        "y": 0.375
      },
      "kind": "image",
      "text": "Bunny Brief series screenshot",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a70b27dc-1b7d-4d7f-98e4-2271afe49217",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.4,
        "y": 0.75
      },
      "kind": "metric",
      "text": "554K",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36547d73-084c-4def-8244-6c653dbcdd9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.12,
        "y": 0.75
      },
      "kind": "metric",
      "text": "1.1M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dd05acb-7788-414c-a86d-3bb7550a809a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.68,
        "y": 0.75
      },
      "kind": "metric",
      "text": "670K",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6048af4b-9f1c-4cbb-bebc-f0a6fb58aa34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "New content series featuring Playboy creators have driven an 8x increase in Instagram video views, the sale of multiple social sponsorships, and Playboy to the #1 share of voice amongst competitors, all in the past three months alone",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c64c761b-91ea-45ad-9895-5c70636ea18a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Source: (1) Emplifi, a social media insights provider; Instagram Reels viewed during the period of May – July 2024 as compared to the period February – April 2024 (2) Emplifi, measuring Playboy’s share of voice by comparing total brand mentions across Instagram, Facebook, X & YouTube during the period from May – September 2024 as compared to competitors GQ, Esquire, Maxim and VICE",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8715420-e380-4968-b4d4-d70635b9f074",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Revamped Social Media Content Strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "caffa5f5-f37c-4e90-8283-b078570690e7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "fca2d4f9-64b4-45ec-9907-4bd47995400f",
      "evidence": "Compares performance metrics before and after the strategy implementation.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 24,
      "from": 14,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "0f968032-9f00-4abb-83f6-8a1e93ea1b16",
      "evidence": "The deck outlines Playboy's phased approach to growth, including the Playboy Club, social media, and vertical expansion",
      "position": 1,
      "objective": "Playboy's phased approach to growth and expansion",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}