{
  "docId": "019de077-32f8-7294-8f2f-8df3bb1f8a9e",
  "docSlug": "df4532abf171d022e0b3e483369b9be1",
  "documentTitle": "Nextdoor | Investor Presentation Deck | 36 slides",
  "authorId": "nextdoor",
  "authorName": "Nextdoor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 36,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a two-column framework to categorize growth levers into acquisition (Verified Neighbors) and retention/activation (Engagement).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-32f8-7294-8f2f-8df3bb1f8a9e/17",
  "deckHref": "/decks/019de077-32f8-7294-8f2f-8df3bb1f8a9e",
  "deckJsonHref": "/decks/019de077-32f8-7294-8f2f-8df3bb1f8a9e.json",
  "deckAnchorHref": "/decks/019de077-32f8-7294-8f2f-8df3bb1f8a9e#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.12,
        "x": 0.16,
        "y": 0.45
      },
      "kind": "list",
      "text": "Earned/WOM: Word-of-mouth (WOM), Content engine, Brand/earned media, Marketing partnerships, Unattributed “halo” effect",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "562cd243-5aec-4f93-8949-3c953ef166cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.31,
        "y": 0.45
      },
      "kind": "list",
      "text": "Content: Partnerships, SEO, Social sharing",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82f396a6-892b-4c1b-acb7-7b1ee48ed7bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.73,
        "y": 0.45
      },
      "kind": "list",
      "text": "Retention: Content: ensure availability of high-quality local content, Feed: help neighbors discover local, fresh, and relevant conversations, Notifications: keep users up to date with local, relevant information about their neighborhood(s)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87f32bee-4cf2-457c-9f28-a3354745aa1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Invites: Digital invite, Neighbor-to-guest, Page-to-guest",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b4619ba-50de-4e27-a817-dab92af40d2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.41,
        "y": 0.45
      },
      "kind": "list",
      "text": "Paid: Invitation letters, Digital paid",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3af652b-382b-4324-813e-9864edad577e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.52,
        "y": 0.45
      },
      "kind": "list",
      "text": "Activation: Initial user verification, Help neighbors discover and get started on Nextdoor",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba7450a4-74e2-48dc-9f61-5b400f5f7bd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.52,
        "y": 0.35
      },
      "kind": "title",
      "text": "Engagement",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8941b506-d6b3-44d9-916a-876a3bd70e6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "How we drive Verified Neighbor and engagement growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed012c83-17ef-4dce-8d7f-79a09dff11ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "title",
      "text": "Verified Neighbors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd723b41-8544-445e-9d1b-63057c2ec349",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "growth-levers-framework",
      "slug": null,
      "matchId": "237cc7e1-b9c6-4cd7-a331-c84634cbd1a7",
      "evidence": "Categorization of acquisition and engagement drivers",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 22,
      "from": 13,
      "beatId": "1eac57cc-3ff1-4279-bd83-c541feca521f",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "The deck presents Nextdoor's solution, including its product vision and growth strategy.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}