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      "text": "5 key principles to drive project funding: Increase soil carbon capture, Protect and restore native habitat & biodiversity, Eliminate unnecessary synthetic, harmful chemicals, Enhance animal welfare, Support farmer livelihoods",
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      "text": "Launched in January 2021 by Kering in partnership with the NGO Conservation International. Objective: transition 1 million hectares of existing farms and rangelands into regenerative agricultural practices. 4 materials: leather, wool, cotton & cashmere.",
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      "text": "Launched in December 2022 by Kering, supported by L'Occitane Group and managed by Mirova. Objectives: invest in new projects, develop high-quality nature-based solutions, deliver additional benefits for communities.",
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      "text": "ACHIEVEMENTS: 840,000 hectares of land being converted, 60,000 people involved, seven projects selected in 2021. In 2023: Launch of a new call for projects, Arrival of Inditex as co-investor.",
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      "text": "ACTING FOR THE GREEN TRANSITION OF OUR INDUSTRY",
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