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  "documentTitle": "Celsius Holdings | Investor Presentation Deck | 23 slides",
  "authorId": "celsius-holdings",
  "authorName": "Celsius Holdings",
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  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-08-01 00:00:00",
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  "pageNumber": 14,
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  "notes": "Includes product image and footnote references for data sources.",
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      "kind": "image",
      "text": "Celsius product can",
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      "kind": "list",
      "text": "1. Record Q2 revenue ($402M, +23% YoY), gross profit ($209M, +32% YoY), diluted EPS ($0.28, +65% YoY)\n2. Shelf space gains of approximately 35% or +5 avg. SKUs selling per store to 20 SKUs (MULOC)\n3. Celsius contributed 47% of all Q2 energy drink category growth; increased dollar share by 1.4% YoY during period when category slowed YoY by ~14% v L2Y average\n4. Gross margin 52% (+320 bps YoY) driven by reduced materials and freight\n5. Continued innovation in second quarter and summer (3 RTD, 3 powders); CELSIUS ESSENTIALS reaches 64% ACV\n6. Changes in inventory days on hand by largest distributor adversely affected YoY Q2 revenue",
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      "kind": "source-note",
      "text": "1. Circana US MULOC, RTD Energy L4W ended 12/3/23 v L4W ended 7/14/24\n2. Circana US MULOC, RTD Energy L13W ended 7/4/21, 7/2/23 & 6/30/24\n3. Circana US MULOC, RTD Energy L4W ended 6/30/24",
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      "kind": "title",
      "text": "SECOND QUARTER 2024 KEY MESSAGES",
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  "loops": [
    {
      "to": 14,
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      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "23d38f22-3783-4902-8914-933f863eeafa",
      "evidence": "Slide 13 discusses Q2 2024 financial results, and slide 14 highlights key messages",
      "position": 1,
      "objective": "Explain why now is the right time for Celsius",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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