{
  "docId": "019de077-299b-76d2-8d8b-530c21054c5f",
  "docSlug": "7510acff129f6d0be8ed8b8f98f53692",
  "documentTitle": "Celsius Holdings | Investor Presentation Deck | 23 slides",
  "authorId": "celsius-holdings",
  "authorName": "Celsius Holdings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 23,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_takeaways",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a combination of market share data and consumer sentiment to support the thesis of a shift toward healthier energy drink options.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-299b-76d2-8d8b-530c21054c5f/11",
  "deckHref": "/decks/019de077-299b-76d2-8d8b-530c21054c5f",
  "deckJsonHref": "/decks/019de077-299b-76d2-8d8b-530c21054c5f.json",
  "deckAnchorHref": "/decks/019de077-299b-76d2-8d8b-530c21054c5f#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.38,
        "x": 0.58,
        "y": 0.5
      },
      "kind": "callout",
      "text": "46% of energy drink consumers aged 18-34 say performance important in deciding which energy drink to consume (up 10pts from a year ago and mostly coming from younger consumers)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16f575e0-122d-4bf3-ba8c-100342ade3e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.58,
        "y": 0.25
      },
      "kind": "callout",
      "text": "28% of energy drink consumers aged 18-34 say better for you or natural ingredients are important in purchase decision",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cdc2a867-34d2-484b-a55a-8219774e00c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.5,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "chart",
      "text": "SUGAR FREE SHARE OF MULOC RTD ENERGY",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72105e47-c406-4a61-b88f-2aa44cba4ae6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.11,
        "y": 0.093
      },
      "kind": "source-note",
      "text": "1. Circana Total US MULOC RTD Energy weekly sugar free dollar share from 1/29/23 – 7/14/24\n2. Stifel, 2024 Global Energy Drink Thoughts and Predictions, Update on U.S. Disruptors, January 2024",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da166a8e-81a2-489f-a029-7072f229bb0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.84
      },
      "kind": "title",
      "text": "TREND TOWARD ZERO-SUGAR, BETTER FOR YOU, FUNCTIONAL ENERGY CONTINUES",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c413ff0e-69d9-45f1-9a5f-03b71f1fccdf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.86,
        "x": 0.07,
        "y": 0.05
      },
      "kind": "title",
      "text": "HEALTH & WELLNESS TRENDS ARE DRIVING ZERO-SUGAR ADOPTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbaab58a-5763-4787-a391-b203b1a6a3ea",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 11,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d600c40d-6f3a-47f2-96df-2bba404dd84f",
      "evidence": "Slide 11 emphasizes the trend, and slide 12 shows global expansion",
      "position": 0,
      "objective": "Highlight the trend toward zero-sugar, better-for-you functional energy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}