{
  "docId": "019de077-2587-778a-ac15-b73207f1efbf",
  "docSlug": "eea904e589b1b38bb92cc2579a96210e",
  "documentTitle": "Vivid Seats | Investor Presentation Deck | 22 slides",
  "authorId": "vivid-seats",
  "authorName": "Vivid Seats",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 22,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a circular flywheel-style diagram to represent the customer journey.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-2587-778a-ac15-b73207f1efbf/9",
  "deckHref": "/decks/019de077-2587-778a-ac15-b73207f1efbf",
  "deckJsonHref": "/decks/019de077-2587-778a-ac15-b73207f1efbf.json",
  "deckAnchorHref": "/decks/019de077-2587-778a-ac15-b73207f1efbf#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.72,
        "w": 0.38,
        "x": 0.31,
        "y": 0.18
      },
      "kind": "diagram",
      "text": "Attract, Engage, Connect, Retain",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5b09f76-a339-4076-834f-e4f839d08a38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.0028
      },
      "kind": "image",
      "text": "App screenshots for Attract, Engage, Retain, and Connect",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71f7f93d-0642-456d-afc1-7f306a2a4bd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.28,
        "x": 0.05,
        "y": 0.0058
      },
      "kind": "paragraph",
      "text": "Retain fans with industry-leading loyalty program rewarding passion",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27b4aa07-f0cd-427e-b696-0994fcdff13f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.28,
        "x": 0.66,
        "y": 0.0058
      },
      "kind": "paragraph",
      "text": "Connect and personalize their journey to the next event",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32aed772-324b-4e1e-a8fd-7a9684b755c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.05,
        "y": 0.00165
      },
      "kind": "paragraph",
      "text": "Attract sports and entertainment enthusiasts across targeted touchpoints",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8724667a-ed6d-4959-bf12-740d0ce3f4fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.28,
        "x": 0.66,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "Engage users across our ecosystem",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b6191b0-c2fa-4c70-a873-4c03cb1e5c2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Attracting and Retaining Buyers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d73df085-aa1a-47ee-81d0-322a585716ce",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "5c3aa706-ebaf-437f-958d-ad7361bdae84",
      "evidence": "The slide describes the customer journey with Attract, Engage, Connect, Retain",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "7565b9ce-b712-4a40-a090-72ea4158f911",
      "evidence": "Circular process diagram showing continuous customer lifecycle",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 4,
      "beatId": "c16aa07c-0808-4c7c-a129-50e17c8f5016",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck presents Vivid Seats' traction, executive summary, and solution, highlighting its growth and market position",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "0f2d6663-21eb-48a1-88f7-cae94a1c4954",
      "evidence": "The deck presents a logical chain of growth, profitability, and market position",
      "position": 0,
      "objective": "How Vivid Seats' growth and profitability are linked",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}