{
  "docId": "019de077-1c7b-7587-b0ef-310cccb4bec0",
  "docSlug": "69cd53e4298f54d9282f946662d09fa3",
  "documentTitle": "Celsius Holdings | Investor Presentation Deck | 21 slides",
  "authorId": "celsius-holdings",
  "authorName": "Celsius",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 21,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 21,
  "notes": "The slide uses a combination of a stacked bar/line chart for long-term trends and a bar chart for recent quarterly performance.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-1c7b-7587-b0ef-310cccb4bec0/15",
  "deckHref": "/decks/019de077-1c7b-7587-b0ef-310cccb4bec0",
  "deckJsonHref": "/decks/019de077-1c7b-7587-b0ef-310cccb4bec0.json",
  "deckAnchorHref": "/decks/019de077-1c7b-7587-b0ef-310cccb4bec0#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.42,
        "w": 0.42,
        "x": 0.077,
        "y": 0.268
      },
      "kind": "chart",
      "text": "Sales (In Millions) - Historical quarterly revenue by region (North America vs International) with a total line overlay.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1d90f31-2e49-43cb-990f-035782ff52d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.45,
        "x": 0.525,
        "y": 0.225
      },
      "kind": "chart",
      "text": "CELH QUARTERLY REVENUE LAST 5 QUARTERS (MILLIONS) - Bar chart showing revenue and YoY growth percentages for 1Q 23 through 1Q 24.",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92014daa-d005-4a65-9b8f-95fb64db6e2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.588,
        "y": 0.935
      },
      "kind": "paragraph",
      "text": "CELSIUS HOLDINGS, INC. | QUARTER 1 2024 INVESTOR DECK",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b290119-9b74-4496-b38e-d163ce468296",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.42,
        "x": 0.077,
        "y": 0.06
      },
      "kind": "title",
      "text": "CONSOLIDATED REVENUE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df2bdd56-581d-41eb-8fab-884c426cba4e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 13,
      "beatId": "13d1fbcf-b011-45d0-85bb-9ecf91fc0874",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides 13-21 present financial results and data",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 14,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "172b108f-ccd9-499d-8c4a-1b4bf127c6d6",
      "evidence": "Slides 14-16 present financial highlights and sales growth data",
      "position": 1,
      "objective": "Celsius' growth strategy and financial performance",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}