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  "documentTitle": "Celsius Holdings | Investor Presentation Deck | 21 slides",
  "authorId": "celsius-holdings",
  "authorName": "Celsius",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-05-01 00:00:00",
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  "pageNumber": 11,
  "pageCount": 21,
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  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The map distinguishes between markets with new sales/distribution in 2024 (black) and markets expected to commence in 2024 (orange).",
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      "kind": "disclaimer",
      "text": "NOTES\n1. Euromonitor, excludes China-specific brands\n2. Stifel, 2024 Global Energy Drink Thoughts and Predictions, Update on U.S. Disruptors, January 2024",
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      "text": "Markets with sales expected to commence in 2024 (as of 4/30/24)\nMarkets with new Celsius sales and distribution in 2024",
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      "kind": "paragraph",
      "text": "Energy drinks are a $44 billion global market\nGlobal energy drink category sales have increased at a 9% CAGR since 2018\nCelsius' international sales grew 52% in FY2023",
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      "kind": "title",
      "text": "2024 GLOBAL EXPANSION",
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  "loops": [
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      "from": 10,
      "name": "Why Now",
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      "evidence": "Slides 10-11 discuss market trends and global expansion plans",
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