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  "documentTitle": "Celsius Holdings | Investor Presentation Deck | 21 slides",
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  "notes": "The slide uses a combination of historical market share data and consumer sentiment metrics to justify the growth trend.",
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      "kind": "callout",
      "text": "28% of energy drink consumers aged 18-34 say better for you or natural ingredients are important in purchase decision",
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      "text": "46% of energy drink consumers aged 18-34 say performance important in deciding which energy drink to consume (up 10pts from a year ago and mostly coming from younger consumers)",
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      "text": "SUGAR FREE SHARE OF RTD ENERGY BY WEEK JAN 2018 - JAN 2024",
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      "text": "1. Chart: Circana Total US MULOC RTD Energy weekly sugar free dollar share from 1/14/18 – 1/21/24\n2. Claims: Stifel, 2024 Global Energy Drink Thoughts and Predictions, Update on U.S. Disruptors, January 2024",
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      "kind": "title",
      "text": "TREND TOWARD ZERO-SUGAR, BETTER FOR YOU, FUNCTIONAL ENERGY CONTINUES",
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      "text": "HEALTH & WELLNESS TRENDS ARE DRIVING ZERO-SUGAR ADOPTION",
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