{
  "docId": "019de077-1511-74ad-8779-d4a5bd51f53e",
  "docSlug": "36531221f1c67575f86f87d8dbd73e65",
  "documentTitle": "Trian Partners | Activist Presentation Deck | 133 slides",
  "authorId": "trian-partners",
  "authorName": "Trian Partners",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2024-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 44,
  "pageCount": 129,
  "prevPage": 43,
  "nextPage": 45,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 11,
  "notes": "The slide uses a line chart to visualize a downward trend in brand reputation, annotated with a callout box highlighting the drop in ranking and a quote from the CEO to suggest a misalignment in priorities.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-1511-74ad-8779-d4a5bd51f53e/44",
  "deckHref": "/decks/019de077-1511-74ad-8779-d4a5bd51f53e",
  "deckJsonHref": "/decks/019de077-1511-74ad-8779-d4a5bd51f53e.json",
  "deckAnchorHref": "/decks/019de077-1511-74ad-8779-d4a5bd51f53e#slide-44",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.12,
        "y": 0.46
      },
      "kind": "callout",
      "text": "Disney’s brand reputation has fallen from the No. 5 / 100 spot in 2018 and 2019 (a feat it used to boast about)... to No. 77 in 2023",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "486e52ff-6110-441e-b93e-bf76d5e056a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.85,
        "x": 0.08,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Axios Harris Poll 100 – Annual Reputation Quotient (RQ®) Performance 2013 - 2023",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6eb39aec-e5d3-4eb6-b531-6d342e59e381",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.08,
        "y": 0.78
      },
      "kind": "quote",
      "text": "“Creators lost sight of what their No. 1 objective needed to be. We have to entertain first. It’s not about messages.” – Robert A. Iger, CEO & Director, November 2023",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfa1d47d-0809-40e2-85cc-6e91091e36a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.08,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Axios, Harris Insights & Analytics, 2023 Axios Harris Poll 100. Note: (1) Axios Harris Poll 100 survey is the result of a partnership between Axios and Harris Poll to gauge the reputation of the most visible brands in America...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "234f8ffa-8e2c-4e9f-94cb-49808e0e8058",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.08,
        "y": 0.24
      },
      "kind": "title",
      "text": "Disney’s Corporate Brand Reputation Has Been Damaged Since 2017",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d13b93f6-af34-4e08-be0f-860565a6e2e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.8,
        "x": 0.08,
        "y": 0.13
      },
      "kind": "title",
      "text": "Disney’s Brand Health Appears To Be Deteriorating – Putting the Flywheel at Risk",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3523afcc-4ed9-46a9-878d-10350c89fb6d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "ceo-quote-contradiction",
      "slug": null,
      "matchId": "c9451966-7175-4306-b4bc-083fff9a328a",
      "evidence": "Contrasting brand reputation data with CEO quote about strategic focus",
      "confidence": 0.95
    },
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "a4b845f1-6086-4adf-b6aa-02ad2751874f",
      "evidence": "Title mentions 'Putting the Flywheel at Risk'",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 76,
      "from": 17,
      "beatId": "158fe0c2-f6cc-4ac8-b261-074cb3e1f60b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The document highlights the board's complacency, lack of accountability, and poor oversight on strategy and culture.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 76,
      "from": 17,
      "name": "Iceberg",
      "slug": "10-iceberg",
      "bestFor": "Consulting, complex problem solving, organizational change",
      "matchId": "3989da04-4616-439d-99cf-416eeb555de0",
      "evidence": "The document reveals the underlying issues with Disney's board, including complacency and lack of accountability.",
      "position": 1,
      "objective": "To reveal the underlying issues with Disney's board",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
      "confidence": 0.7,
      "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}