{
  "docId": "019de077-1214-73ab-b9ad-9d9c58c7ba1f",
  "docSlug": "59a9d249948fee2a7ea8be6ff51d6ea6",
  "documentTitle": "Reddit | IPO Presentation Deck | 163 slides",
  "authorId": "reddit",
  "authorName": "Reddit",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2024-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7843866,
  "pageNumber": 66,
  "pageCount": 120,
  "prevPage": 65,
  "nextPage": 67,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a funnel diagram to illustrate the customer journey stages.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-1214-73ab-b9ad-9d9c58c7ba1f/66",
  "deckHref": "/decks/019de077-1214-73ab-b9ad-9d9c58c7ba1f",
  "deckJsonHref": "/decks/019de077-1214-73ab-b9ad-9d9c58c7ba1f.json",
  "deckAnchorHref": "/decks/019de077-1214-73ab-b9ad-9d9c58c7ba1f#slide-66",
  "components": [
    {
      "bbox": {
        "h": 0.772,
        "w": 0.372,
        "x": 0.579,
        "y": 0.188
      },
      "kind": "diagram",
      "text": "Brand, Consideration, Action",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f5d5537-6705-4217-b578-b0bd80c13042",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.615,
        "x": 0.11,
        "y": 0
      },
      "kind": "image",
      "text": "Speaker",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7aee1e9-5cd2-4e91-888e-d70db949cdab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "cd0ea15b-66ce-47d2-8218-a7162425913d",
      "evidence": "diagram/funnel: Brand, Consideration, Action",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "aida-model",
      "slug": null,
      "matchId": "7305da8b-2270-4861-8e21-92686a80ef18",
      "evidence": "The funnel structure represents the classic marketing stages of awareness (Brand), interest/desire (Consideration), and action.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}