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  "documentTitle": "Paysafe | Results Presentation Deck | 30 slides",
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  "authorName": "Paysafe",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-03-01 00:00:00",
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  "notes": "The chart shows a stacked bar comparison of new funded vs. non-funded accounts over time, with a specific callout for the campaign impact.",
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      "kind": "chart",
      "text": "Two European Countries: 'Top of Funnel' Campaign Test double-digit growth in Skrill new funded accounts* YoY",
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      "text": "3 campaign objectives: Drive customer acquisition and funding, Expand outreach channel mix, Deliver more effective content",
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      "kind": "paragraph",
      "text": "Transforming acquisition: Focused on 11 new awareness channels, moving beyond paid search. Clear messaging to target audience, localized by market with incentives to drive action and engagement.",
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      "text": "*Note: New Funded Accounts are sign-ups that have been funded inside of 30 days",
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      "kind": "title",
      "text": "Successful ‘top of funnel’ campaign contributes to highest sign-up volume in 20 months",
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