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  "docSlug": "c973bdf59de6f598559d0d2bc52a658a",
  "documentTitle": "Honest | Investor Presentation Deck | 31 slides",
  "authorId": "honest",
  "authorName": "Honest",
  "documentKindSlug": "pitchdeck",
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  "presentationDate": "2024-03-01 00:00:00",
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  "pageNumber": 28,
  "pageCount": 31,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The slide highlights a significant gap in shelf presence, suggesting an opportunity for growth.",
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  "slideHref": "/slides/019de077-09d9-71be-9ded-17c872e8c284/28",
  "deckHref": "/decks/019de077-09d9-71be-9ded-17c872e8c284",
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      "kind": "chart",
      "text": "Average products on shelf per store selling",
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      "text": "Honest; Key Competitor",
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      "text": "Source: Circana MULO data, last 12 weeks ending 12/31/23",
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      "kind": "title",
      "text": "Opportunity for larger presence on shelf",
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      "beatId": "11e5f1a0-c404-40e8-94e8-490e7248543c",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
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      "beatSlug": "rags-to-riches-ultimate-achievement",
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      "parentBeatSlug": "resolution"
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      "name": "Trojan Horse",
      "slug": "29-trojan-horse",
      "bestFor": "Upselling, expanding scope, introducing new initiatives",
      "matchId": "aa2266df-0ad2-4466-bf54-ae57439f85dd",
      "evidence": "The deck presents competitive analysis, highlighting the opportunity for a larger presence on shelf.",
      "position": 2,
      "objective": "Hero products under-distributed",
      "structure": "The Obvious Win (What They Want) -> The Hidden Opportunity -> The Bigger Vision",
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      "description": "Lead with something they already want, then reveal the bigger opportunity inside"
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