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  "docSlug": "c973bdf59de6f598559d0d2bc52a658a",
  "documentTitle": "Honest | Investor Presentation Deck | 31 slides",
  "authorId": "honest",
  "authorName": "Honest",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-03-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 26,
  "pageCount": 31,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "sparse",
  "nDataPoints": 4,
  "notes": "The chart uses a stacked bar approach to show current reach vs. potential opportunity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-09d9-71be-9ded-17c872e8c284/26",
  "deckHref": "/decks/019de077-09d9-71be-9ded-17c872e8c284",
  "deckJsonHref": "/decks/019de077-09d9-71be-9ded-17c872e8c284.json",
  "deckAnchorHref": "/decks/019de077-09d9-71be-9ded-17c872e8c284#slide-26",
  "components": [
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      "kind": "chart",
      "text": "2023 year-end total doors selling",
      "attrs": null,
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      "kind": "source-note",
      "text": "Source: Circana MULO data, last 12 weeks ending 12/31/23",
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      "kind": "title",
      "text": "Large runway for growth into more doors",
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      "evidence": "Comparison of current vs potential market reach",
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      "beatId": "11e5f1a0-c404-40e8-94e8-490e7248543c",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "The deck concludes with information on the team, modern brand, and reasons to invest, providing a clear call to action.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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  "loops": [
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      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "793076c0-b38a-4c99-8988-7f3a5594cd3b",
      "evidence": "The deck presents data on distribution expansion and market sizing, highlighting the opportunity for growth.",
      "position": 1,
      "objective": "Opportunity for growth",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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  "locked": true
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