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  "documentTitle": "Honest | Investor Presentation Deck | 31 slides",
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  "authorName": "Honest",
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  "presentationDate": "2024-03-01 00:00:00",
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  "slideType": "why_now",
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  "notes": "The slide uses a combination of historical health data and future market projections to establish a 'why now' narrative.",
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      "kind": "chart",
      "text": "Global sensitive skincare products market size ($ in B)",
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      "kind": "chart",
      "text": "Children (0-17) with a skin allergy the past 12 months over 3 year period (%)",
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      "text": "Skin allergies among children have nearly doubled since 1997; 51% of consumers research personal care ingredients; Market for sensitive skin products expected to nearly double by 2030; Natural Personal Care expected to grow 3x faster than conventional.",
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      "kind": "source-note",
      "text": "Source: 1. CDC/NCHS... 2. Mintel... 3. KBV Research... 4. Persistence Market Research...",
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      "text": "Consumers have new needs",
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      "arcSlug": "rags-to-riches",
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