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  "docSlug": "dafe8fa8ae54e42960c59c8d2f6f3426",
  "documentTitle": "Grove | Investor Presentation Deck | 33 slides",
  "authorId": "grove",
  "authorName": "Grove Collaborative",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-03-01 00:00:00",
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  "pageNumber": 18,
  "pageCount": 33,
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  "nextPage": 19,
  "slideType": "traction",
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  "density": "dense",
  "nDataPoints": 12,
  "notes": "VMS stands for Vitamin, Mineral & Supplements.",
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  "slideHref": "/slides/019de077-07cd-77f9-b9d5-8aee9e373498/18",
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      "kind": "callout",
      "text": "Momentum expected to continue into 2024",
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      "kind": "chart",
      "text": "% of Orders Containing Vitamin, Mineral & Supplements Purchase",
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      "kind": "disclaimer",
      "text": "Notes: (1) Internal Survey - 2023 (2) 2.7x higher six month LTV for customers that purchase Vitamin, Mineral, Supplement Products compared to those that have not",
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      "kind": "list",
      "text": "89% of survey respondents would trust Grove over other retailers to solve their Health & Wellness needs(1)\nCustomers purchasing VMS have >20% higher Net Revenue per Order than average\nHighly regimented, leading to ~3X better LTV(2) for customers who purchase VMS products\nSmall item sizes ensure incremental net revenue per order is margin accretive",
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      "kind": "title",
      "text": "VMS Success Provides the Blueprint for Further Cross Category Expansion",
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      "arcName": "Rags to Riches",
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      "beatName": "The Breakthrough",
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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