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  "documentTitle": "Grove | Investor Presentation Deck | 33 slides",
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  "authorName": "Grove Collaborative",
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  "presentationDate": "2024-03-01 00:00:00",
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  "notes": "The slide highlights cohort-like behavior or increasing customer lifetime value metrics.",
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      "kind": "callout",
      "text": "~2x growth in 4 years",
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      "text": "NET REVENUE PER ACTIVE CUSTOMER(1)",
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      "text": "(1) As of the last day of each reporting period, we determine our number of DTC Active Customers by counting the number of individual customers who submitted orders through our DTC platform, and for whom an order has shipped, at least once during the preceding 364-day period.",
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      "kind": "title",
      "text": "The Value of Our Active Customers Increases Over Time",
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