{
  "docId": "019de076-ff8a-769a-8966-8985666ed38f",
  "docSlug": "648c525a7957e0761dc8260b4f65edc9",
  "documentTitle": "Doximity | Investor Presentation Deck | 19 slides",
  "authorId": "doximity",
  "authorName": "Doximity",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 19,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 3-step process to illustrate the expansion of customer footprint within Pharmaceutical Manufacturers and Health Systems.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-ff8a-769a-8966-8985666ed38f/10",
  "deckHref": "/decks/019de076-ff8a-769a-8966-8985666ed38f",
  "deckJsonHref": "/decks/019de076-ff8a-769a-8966-8985666ed38f.json",
  "deckAnchorHref": "/decks/019de076-ff8a-769a-8966-8985666ed38f#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.38,
        "w": 0.43,
        "x": 0.51,
        "y": 0.21
      },
      "kind": "diagram",
      "text": "2. Expand to Add'l Brands or Service Lines",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "238ac94d-e937-47c3-9a12-60b0f6e18b98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.43,
        "x": 0.05,
        "y": 0.21
      },
      "kind": "diagram",
      "text": "1. Land Initial Brands or Service Lines",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bda6e7f-4ca8-4662-a2eb-2fe6084babf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.73
      },
      "kind": "diagram",
      "text": "3. Expand Number & Type of Modules Utilized",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e1e5db5-50a3-48de-9bbe-6bd6435c6ca2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.66,
        "x": 0.28,
        "y": 0.61
      },
      "kind": "image",
      "text": "3D module expansion visualization",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff880eec-df0f-4142-8e1b-e618a4c45bb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.45,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "LAND & EXPAND SALES MOTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51a52a2a-79bd-4789-bed7-6aa7791329ad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "Land and Expand",
      "slug": null,
      "matchId": "4b5847b4-817a-4766-90c4-c74f7d91e9f5",
      "evidence": "The slide explicitly labels the strategy as 'Land & Expand Sales Motion' and illustrates the progression of account penetration.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 19,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e8b9cc39-546c-4814-b284-cac32c2d9362",
      "evidence": "The deck implies a golden circle structure",
      "position": 1,
      "objective": "Present a golden circle of why, how, and what",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.5,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}