{
  "docId": "019de076-fe66-749e-9d4b-8c43fc29b67a",
  "docSlug": "d7acbb53e3e0b1824c2c8670c95775bd",
  "documentTitle": "Disney | Shareholder Engagement Presentation Deck | 4 slides",
  "authorId": "disney",
  "authorName": "Disney",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7744917,
  "pageNumber": 3,
  "pageCount": 4,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a 'Lunch with the FT' article as the primary source of contradiction.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-fe66-749e-9d4b-8c43fc29b67a/3",
  "deckHref": "/decks/019de076-fe66-749e-9d4b-8c43fc29b67a",
  "deckJsonHref": "/decks/019de076-fe66-749e-9d4b-8c43fc29b67a.json",
  "deckAnchorHref": "/decks/019de076-fe66-749e-9d4b-8c43fc29b67a#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.75,
        "x": 0.23,
        "y": 0.83
      },
      "kind": "callout",
      "text": "Disney's strategic transformation is working. Our Board and management are delivering on our commitments to create superior, sustainable shareholder value. Do not let Nelson Peltz drive us off course with his outdated beliefs, uninformed ideas, and self-serving agenda",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9cb3634-2f6e-4b7a-952e-c00cee512961",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "image",
      "text": "Illustration of Nelson Peltz from FT article",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06f67657-c3ef-4d68-951e-1cd66d871eb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.75,
        "x": 0.23,
        "y": 0.62
      },
      "kind": "list",
      "text": "Peltz, including his silent partner Ike Perlmutter, would harm Disney and jeopardize our strategic transformation. Peltz brings no additive skills to the Board, doesn't understand our business and has no plan to create shareholder value. One of Peltz's ideas is to establish a bureaucratic 'Board-led review of creative processes and structure' ... the surest way to impede our creative progress is oversight from an 81-year-old hedge fund manager with no creative experience. Kevin Feige has an unparalleled track record at Marvel, generating ~$30bn in global box office, making him the highest grossing producer of all-time",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73de5332-752f-4ef6-a639-ab06d118d07b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.23,
        "y": 0.18
      },
      "kind": "list",
      "text": "Things Peltz actually said to a journalist profiling him for the FT",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95429b77-9762-4bb7-b0cc-1fd09725f91c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.75,
        "x": 0.23,
        "y": 0.52
      },
      "kind": "list",
      "text": "Imagine the damage Peltz would do in Disney's boardroom with these perspectives. Disney believes several things should be abundantly clear to shareholders after reading Peltz's 'Lunch with the FT'.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97ae9a1e-27cc-4b7c-990c-86acf770a178",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.03,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Source: FT, Lunch with the FT, 03/22/24",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85d02450-c962-4843-9d72-7adf8d41d46c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "Nelson Peltz demonstrates again how ill-equipped he is to serve on Disney's Board",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4c20773-d49c-4848-867f-c4e54b004ef6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Thesis: Activist defense (for management)",
      "slug": "activist-defense",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "a2701329-fde6-4b83-b1da-50da2471b432",
      "evidence": "Nelson Peltz's outdated and uninformed views demonstrate he is ill-equipped for Disney's Board.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "ceo-quote-contradiction",
      "slug": null,
      "matchId": "2c812042-61bd-4bb5-89b0-d13214ca9687",
      "evidence": "Uses quotes from the subject to argue against their suitability for a board position.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "3557ab96-dac1-4626-a227-5e00ffb94f94",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Nelson Peltz's outdated and uninformed views",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 3,
      "from": 3,
      "beatId": "ea9e2ff0-0359-4c7e-8227-40bb4bbbd20e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "demonstrate he is ill-equipped for Disney's Board",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 3,
      "name": "Myth Buster",
      "slug": "12-myth-buster",
      "bestFor": "Rebranding, changing market perception, correcting false assumptions",
      "matchId": "896c2388-61ae-4048-98e6-a7a232e91f3c",
      "evidence": "expose contradiction",
      "position": 0,
      "objective": "challenge Nelson Peltz's views",
      "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
      "confidence": 0.7,
      "description": "Address a common misconception head-on to clear the room for a new truth"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}