{
  "docId": "019de076-f119-751d-9f3f-c0aed9c62167",
  "docSlug": "47c844cde66b2c05f4769c83ca08176e",
  "documentTitle": "Unilever | Results Presentation Deck | 41 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 26,
  "pageCount": 41,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a logo grid to visually represent the 30 power brands.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-f119-751d-9f3f-c0aed9c62167/26",
  "deckHref": "/decks/019de076-f119-751d-9f3f-c0aed9c62167",
  "deckJsonHref": "/decks/019de076-f119-751d-9f3f-c0aed9c62167.json",
  "deckAnchorHref": "/decks/019de076-f119-751d-9f3f-c0aed9c62167#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Grid of 30 Unilever brand logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73934070-f582-4a72-81ca-735d8e8d3a79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.42,
        "x": 0.53,
        "y": 0.25
      },
      "kind": "list",
      "text": "30 Power Brands now account for ~75% of turnover; Growth and margin accretive; Growth led by Rexona, Hellmann’s, Sunsilk, Vaseline and Liquid I.V.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40babe89-0097-400e-97c7-f2fdeb66798c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.42,
        "x": 0.53,
        "y": 0.65
      },
      "kind": "list",
      "text": "Prioritising investment behind these brands; Ensuring brilliant execution; Accelerating dCommerce growth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "975aa63f-7f3a-4a4f-93ae-0765b8ad3fd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "Focus first on 30 Power Brands",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "198979b0-c8ca-4c72-a1b5-03caccd52a85",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "f2e0d60f-dd21-4d84-a30e-e2ba535c7347",
      "evidence": "list/bullet: 30 Power Brands now account for ~75% of turnover; Growth and margin accretive; Growth led by Rexona, Hellmann’s, Sunsilk, Vaseline and Liquid I.V.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 26,
      "beatId": "a0edc353-bca5-437f-baca-699462d4bfe5",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The document highlights the benefits of focusing on 30 Power Brands and driving growth and margin accretion",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 26,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "80baf74a-50a0-416c-ac74-56db1cdb99e4",
      "evidence": "The document presents a breakdown of growth drivers and priorities for 2024",
      "position": 0,
      "objective": "Break down growth drivers",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}