{
  "docId": "019de076-ee80-7139-900f-9d8649e92a90",
  "docSlug": "b9d0739439b2befd76eeb4c0752ac364",
  "documentTitle": "Sonos | Investor Presentation Deck | 21 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 21,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Uses a nested circle diagram to represent TAM/SAM/SOM logic.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-ee80-7139-900f-9d8649e92a90/17",
  "deckHref": "/decks/019de076-ee80-7139-900f-9d8649e92a90",
  "deckJsonHref": "/decks/019de076-ee80-7139-900f-9d8649e92a90.json",
  "deckAnchorHref": "/decks/019de076-ee80-7139-900f-9d8649e92a90#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.08,
        "y": 0.18
      },
      "kind": "diagram",
      "text": "Concentric circles representing market segments: Premium Global Home Audio ($22B), Global Home Audio ($30B), Global Audio ($100B), and PLUS Audio content, services & business.",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "efef3b77-fa3a-4d7a-b253-6bb820d9b712",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.5,
        "y": 0.79
      },
      "kind": "metric",
      "text": "$1.66B Sonos FY23 Revenue",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69b67466-f760-4207-9823-51c54bf6e60e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.63,
        "y": 0.38
      },
      "kind": "metric",
      "text": "~2%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e122cbcc-001b-4b3d-937c-adca03ac0667",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Futuresource CY2022, Premium defined as $100+ wireless speakers, $200+ soundbars, $300+ Hi-Fi systems, $250+ in-wall/in-ceiling speakers, $250+ bookshelf speakers (pairs), and all AV receivers, Floor-standing speakers, home theater speakers and home theater in a box products and Hi-Fi separates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8363c038-4377-4b6e-a75b-3a84cf1e491a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.63,
        "y": 0.54
      },
      "kind": "subtitle",
      "text": "Current penetration of global audio market",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ea76785-c4aa-432e-bc18-0ff683ecae52",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Framing Our Long Term Opportunity: Revenue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18bcb0bc-d1b3-4d6f-a6c2-9aa6f479f1ec",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "TAM/SAM/SOM",
      "slug": null,
      "matchId": "aaf199a6-eb19-4bce-b0b4-86f7b792322a",
      "evidence": "Concentric circles showing market tiers",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 18,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "a5ef4476-cf95-4930-adcf-4151e3d3660e",
      "evidence": "The deck presents a logical chain of arguments, from market opportunity to growth drivers",
      "position": 0,
      "objective": "Demonstrate growth potential",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}