{
  "docId": "019de076-ea61-7388-9d68-e55aacb2ce5e",
  "docSlug": "80d4d0cdfa81866b607b0c7e0f62ed4d",
  "documentTitle": "Snap Inc | Results Presentation Deck | 26 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 25,
  "pageCount": 26,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "appendix_methodology",
  "function": "appendix",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Dense text-only appendix page. Defines a Daily Active User (DAU) as a registered Snapchat user who opens the app at least once during a defined 24-hour period, defines ARPU as quarterly revenue divided by average DAUs, and discloses methodology caveats around fake accounts, connectivity, self-reported demographics, and regional revenue allocation.",
  "elementsJson": null,
  "metadataConfidence": 0.92,
  "imagePath": null,
  "slideHref": "/slides/019de076-ea61-7388-9d68-e55aacb2ce5e/25",
  "deckHref": "/decks/019de076-ea61-7388-9d68-e55aacb2ce5e",
  "deckJsonHref": "/decks/019de076-ea61-7388-9d68-e55aacb2ce5e.json",
  "deckAnchorHref": "/decks/019de076-ea61-7388-9d68-e55aacb2ce5e#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.28,
        "w": 0.9,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "disclaimer",
      "text": "While these metrics are determined based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large populations globally. For example, there may be individuals who attempt to create accounts for malicious purposes (...). We also believe that we don't capture all data regarding each of our active users. Technical issues may result in data not being recorded from every user's application.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09c07ebc-2912-4124-bdda-cf8dc642da8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.9,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "disclaimer",
      "text": "Unless otherwise stated, statistical information regarding our users and their activities is determined by calculating the daily average of the selected activity for the most recently completed quarter.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6024c93f-b9ac-4156-8e66-85ad79d96a2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.17,
        "w": 0.9,
        "x": 0.05,
        "y": 0.78
      },
      "kind": "disclaimer",
      "text": "Some of our demographic data may be incomplete or inaccurate. For example, because users self-report their dates of birth, our age-demographic data may differ from our users' actual ages. And because users who signed up for Snapchat before June 2013 were not asked to supply their date of birth, we may exclude those users from our age demographics or estimate their ages based on a sample of the self-reported ages that we do have. If our active users provide us with incorrect or incomplete information regarding their age or other attributes, then our estimates may prove inaccurate and fail to meet investor expectations.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f261e6c-bd37-477e-9cbd-9077409de84d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "disclaimer",
      "text": "We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average DAUs for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. DAUs are broken out by geography because markets have different characteristics.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e896c3e9-a94b-4ac6-84e9-64ea4e457d57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.21
      },
      "kind": "disclaimer",
      "text": "We define average revenue per user, or ARPU, as quarterly revenue divided by the average DAUs. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation differs from our components of revenue disclosure in the notes to our consolidated financial statements, where revenue is based on the billing address of the advertising customer.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "efd8692f-609c-4512-a516-2c2a1200fde9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.03,
        "x": 0.94,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "4",
      "attrs": {
        "role": "page-number",
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b285e4c-9d53-4d5d-b11a-c3585423971d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.7,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "Note Regarding User Metrics and Other Data",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1bc17ec2-34d3-4c66-bc34-96929c8561d9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 22,
      "beatId": "e200c951-2f9c-4403-b5f3-8d75212d5b9d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Appendix",
      "beatSlug": null,
      "evidence": "The presentation includes detailed appendices with additional data and disclosures",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}