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  "documentTitle": "Snap Inc | Results Presentation Deck | 26 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 16,
  "pageCount": 26,
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  "nextPage": 17,
  "slideType": "kpi_overview",
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  "density": "dense",
  "nDataPoints": 10,
  "notes": "The slide uses a yellow-and-grey color scheme to distinguish between financial and user metrics.",
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      "kind": "callout",
      "text": "REVENUE WAS $4.6 BILLION IN 2023 DAU INCREASED 10% YOY TO 414 MILLION",
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      "kind": "chart",
      "text": "DAU Q4'19-Q4'23",
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      "text": "We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period.",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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