{
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  "docSlug": "45aa8a317ac9aef6376e0076a32eda1b",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 50 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
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  "pageNumber": 30,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses two pie charts to illustrate the discrepancy between revenue share and user reach.",
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  "slideHref": "/slides/019de076-e9c9-7329-9ac2-2f462ca85e1a/30",
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  "components": [
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      "kind": "chart",
      "text": "...yet reaches nearly half of US smartphone users",
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      "kind": "chart",
      "text": "Snapchat comprises less than 2% of the US digital ad market",
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      "kind": "paragraph",
      "text": "...yet reaches nearly half of US smartphone users",
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      "kind": "paragraph",
      "text": "Snapchat comprises less than 2% of the US digital ad market",
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      "kind": "source-note",
      "text": "Snap Inc. internal data 2023. eMarketer 2023 estimates, Nov. 2023. Percentage calculated by dividing Snap Inc. US revenue by US digital ad market. See Snap Inc. public filings with the SEC. Snap Inc. internal data Q4 2023. eMarketer 2023 estimates, Mar. 2023. Percentage calculated by dividing Snap Inc. monthly active users by US smartphone users. See Snap Inc. public filings with the SEC.",
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      "kind": "title",
      "text": "Opportunity to Expand Our Market Share",
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      "evidence": "Juxtaposing low market share with high user reach to highlight opportunity.",
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      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "Market sizing, traction, and long-term value creation slides demonstrating Snap Inc.'s growth potential",
      "position": 3,
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  "loops": [
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      "name": "Why Now",
      "slug": "15-why-now",
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      "matchId": "eaabee29-3dd9-475c-879c-3830f8462f49",
      "evidence": "Market sizing and solution slides highlighting the opportunity in augmented reality",
      "position": 1,
      "objective": "Why is now the right time for Snap Inc. to invest in augmented reality?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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