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  "docSlug": "45aa8a317ac9aef6376e0076a32eda1b",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 50 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
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  "pageNumber": 29,
  "pageCount": 50,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "Uses a scatter-plot style visualization to compare two metrics (DAU and ARPU) between two companies.",
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  "slideHref": "/slides/019de076-e9c9-7329-9ac2-2f462ca85e1a/29",
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  "deckAnchorHref": "/decks/019de076-e9c9-7329-9ac2-2f462ca85e1a#slide-29",
  "components": [
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        "h": 0.45,
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      "kind": "chart",
      "text": "Comparison of DAU vs ARPU for Snapchat and Facebook",
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    {
      "bbox": {
        "h": 0.09,
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      "kind": "disclaimer",
      "text": "Comparison is illustrative, as each company calculates daily active users differently. Snap Inc. includes the US, Canada, Mexico, the Caribbean, and Central America. Facebook includes the US and Canada only. Snap Inc. internal data Q4 2023...",
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      "kind": "title",
      "text": "North America is critical to growing revenue in the near and medium term — and we have a long runway ahead of us.",
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      "kind": "title",
      "text": "Significant DAU and ARPU Opportunities",
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      "evidence": "Compares Snapchat and Facebook metrics to highlight growth opportunity.",
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      "beatId": "81586620-c35d-4cdf-8f71-87480d080ea4",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "Market sizing, traction, and long-term value creation slides demonstrating Snap Inc.'s growth potential",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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  ],
  "loops": [
    {
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      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "eaabee29-3dd9-475c-879c-3830f8462f49",
      "evidence": "Market sizing and solution slides highlighting the opportunity in augmented reality",
      "position": 1,
      "objective": "Why is now the right time for Snap Inc. to invest in augmented reality?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
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