{
  "docId": "019de076-ce48-734e-b680-1e47f800fb84",
  "docSlug": "b8a25857eb4dde462951a1f1615da0f5",
  "documentTitle": "Etsy | Results Presentation Deck | 46 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 46,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart uses a diverging bar structure to show relative performance against a zero baseline.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-ce48-734e-b680-1e47f800fb84/8",
  "deckHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84",
  "deckJsonHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84.json",
  "deckAnchorHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.8,
        "x": 0.1,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Grouped bar chart showing Etsy vs. peers across 6 categories",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16a5eaef-52d5-4711-890c-9c58dca4eb29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.44,
        "x": 0.28,
        "y": 0.78
      },
      "kind": "legend",
      "text": "U.S. Etsy Marketplace; Category-specific U.S. e-commerce retailers",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e9d4ba7-6633-4e24-ace7-e4f9bf7154fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "¹ See Appendix slide 31 for a list of peer companies included in each category.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac162d2b-9713-4ebe-8fe6-81e08d725ae0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Within our categories, we believe we are largely gaining share vs. 'pure play' U.S. e-commerce peers in most of our top categories",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9f87fa9-d8e4-47bb-9d96-fbdce416b187",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.25
      },
      "kind": "title",
      "text": "2023 GMS Generated from Etsy marketplace U.S. Buyers (Actual) vs. U.S. 'Pure Play' Peer Company¹ Sales (Y/Y)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e137b2e-c1d8-467e-8bcb-601b666ec6f6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide recipe: the peer-gap chart",
      "slug": "peer-gap-chart-recipe",
      "agent": "designer",
      "layer": "slide",
      "matchId": "526b2848-5b6d-499c-8567-208c0754e0bd",
      "evidence": "The slide presents a comparison of Etsy's GMS generated from U.S. buyers to 'pure play' U.S. e-commerce peers, which aligns with the peer-gap chart recipe.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "46a57137-34dc-4bd1-89b5-e4dfab29881f",
      "evidence": "Direct comparison of performance metrics between company and peers",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "64e0f932-da19-430a-9a03-f151c13df7a0",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation highlights the opportunity for growth in the gifting market and the need for Etsy to evolve",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}