{
  "docId": "019de076-ce48-734e-b680-1e47f800fb84",
  "docSlug": "b8a25857eb4dde462951a1f1615da0f5",
  "documentTitle": "Etsy | Results Presentation Deck | 46 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 46,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a collage of photos and an illustration to convey a sense of purpose and community.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-ce48-734e-b680-1e47f800fb84/7",
  "deckHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84",
  "deckJsonHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84.json",
  "deckAnchorHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.48,
        "w": 0.34,
        "x": 0.66,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da8c4be1-4732-4efe-9d32-4de8dad4e0a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.34,
        "x": 0.66,
        "y": 0.52
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f15f500-1c40-4371-867c-167482e1ccdf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.31,
        "x": 0,
        "y": 0.52
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f4c309f-e778-4d54-8a83-cc752bff68bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.35,
        "x": 0.31,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a586ed4a-b08e-42fb-81df-02918534214b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.35,
        "x": 0.31,
        "y": 0.52
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e51c5276-01e6-486b-92dc-c4f82ab2a94e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.31,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f65566b0-0086-4ccc-99ae-d8751622887e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.72,
        "x": 0.14,
        "y": 0.45
      },
      "kind": "title",
      "text": "We stand for something more.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1d074ec-a222-482e-8893-6254a4a2e819",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "64e0f932-da19-430a-9a03-f151c13df7a0",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation highlights the opportunity for growth in the gifting market and the need for Etsy to evolve",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}