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  "docSlug": "b8a25857eb4dde462951a1f1615da0f5",
  "documentTitle": "Etsy | Results Presentation Deck | 46 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 37,
  "pageCount": 46,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The chart displays TTM GMS per active buyer values and their sequential percentage changes.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-ce48-734e-b680-1e47f800fb84/37",
  "deckHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84",
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  "deckAnchorHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84#slide-37",
  "components": [
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      "kind": "chart",
      "text": "Etsy Marketplace TTM GMS per Active Buyer (Q/Q)",
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      "kind": "paragraph",
      "text": "Q4 23 TTM GMS/active buyer of $126 is 22% higher than in Q4 19 ($103)",
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        "w": 0.9,
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      "kind": "title",
      "text": "Etsy marketplace sequential GMS per active buyer trends remained largely stable",
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  "loops": [
    {
      "to": 37,
      "from": 36,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "bcd57bf4-6678-43c6-aad9-22ff2ceb5807",
      "evidence": "The presentation highlights a clear before-and-after comparison of Etsy's buyer acquisition and reactivation",
      "position": 0,
      "objective": "Show healthy new buyer acquisition and record reactivated buyers",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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