{
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  "docSlug": "b8a25857eb4dde462951a1f1615da0f5",
  "documentTitle": "Etsy | Results Presentation Deck | 46 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 36,
  "pageCount": 46,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "The slide uses a split-screen design to contrast two distinct buyer metrics.",
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  "imagePath": null,
  "slideHref": "/slides/019de076-ce48-734e-b680-1e47f800fb84/36",
  "deckHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84",
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  "components": [
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        "x": 0.91,
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      "kind": "callout",
      "text": "+13% Y/Y",
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      "kind": "chart",
      "text": "Reactivated Buyers",
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      "kind": "chart",
      "text": "New Buyers",
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      "kind": "source-note",
      "text": "*Average reactivated buyers pre-COVID is average of quarterly data for the periods Q1 2017 through Q4 2019.",
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      "kind": "source-note",
      "text": "A buyer is considered new if they use a unique e-mail address that has never been used for a purchase on the Etsy marketplace. Metrics presented are for the Etsy marketplace and do not include Reverb or Depop *Average new buyers pre-COVID is the average of new buyers for the periods Q1 2017 through Q4 2019",
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      "kind": "title",
      "text": "Healthy new buyer acquisition... ...and record reactivated buyers",
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      "slug": "21-before-after",
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      "evidence": "The presentation highlights a clear before-and-after comparison of Etsy's buyer acquisition and reactivation",
      "position": 0,
      "objective": "Show healthy new buyer acquisition and record reactivated buyers",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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