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      "text": "Metrics presented are for the Etsy marketplace. Y/Y reflects Q4 2022 vs. Q4 2023; Y/4Y reflects Q4 2019 vs. Q4 2023. 1 Active buyers are buyers who have made at least one purchase in the last 12 months. 2 A buyer is considered new if they use a unique e-mail address that has never been used for a purchase on the Etsy marketplace. Represents new buyers acquired during Q4 2023. 3 Represents lapsed buyers reactivated during Q4 2023.",
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