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  "documentTitle": "Etsy | Results Presentation Deck | 46 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
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  "presentationDate": "2024-02-01 00:00:00",
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      "kind": "callout",
      "text": "Etsy has ~1% of $200B Gifting TAM. A 1% increase in share = $2B GMS opportunity",
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      "text": "Etsy Share of US Gifting & Events Spend",
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      "text": "Only about 10% of US buyers spontaneously think of Etsy for Gifts",
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      "text": "Based upon Etsy estimates and external sources including National Retail Federation, Gallup, Deloitte, Mintel, Lending Tree, Gitnux Market data, eMarketer, Finder, Numerator, The Knot, Independent, Bankrate, Statista. Online & offline categories included: clothing, jewelry & accessories, home & living, toys, personal care & beauty, gift cards, books & other media, candy, food, among others. Estimated based on 2023 active buyers who marked a purchase as a gift, purchased a listing with 'gift' in the title or entered 'gift' in a search query during the trailing twelve month period. Based on third party U.S. consumer survey data conducted during Q4 2023.",
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      "kind": "title",
      "text": "We're all in on Gifting! A fragmented & large market opportunity",
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