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  "docSlug": "0cdc7e2962a47b3e05ee51a5ea05e9f2",
  "documentTitle": "DraftKings | Results Presentation Deck | 23 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
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  "presentationDate": "2024-02-01 00:00:00",
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  "pageNumber": 14,
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  "nDataPoints": 2,
  "notes": "The slide uses a waterfall-style bridge to visually represent the efficiency gap between the two companies' customer acquisition costs.",
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      "kind": "chart",
      "text": "Comparison of DraftKings and Jackpocket FY 2023 CAC",
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      "text": "Jackpocket acquired ~660k new customers in FY 2023, at a CAC ~80% lower than DraftKings' CAC\nJackpocket's customer database is 6.0M and continuing to grow",
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      "text": "(1) Both DraftKings and Jackpocket define customer acquisition cost (CAC) as external marketing spend divided by new customers.",
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      "text": "Jackpocket's low CAC(1) will drive more efficient marketing for DraftKings",
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      "text": "Opportunity to Lower CAC",
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