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  "documentTitle": "DraftKings | Results Presentation Deck | 23 slides",
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  "authorName": "DraftKings",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
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  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Uses a Venn diagram to represent customer overlap between OSB, iGaming, and Lottery products.",
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      "text": "Overlapping customers(2) have 50%+ higher LTV",
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      "text": "Diligence revealed significant customer overlap between Jackpocket and DraftKings, implying a substantial cross-sell opportunity between product offerings",
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      "text": "(1) “LTV” represents customer lifetime value. DraftKings defines customer lifetime value as the gross profit a customer generates over time divided by a discount rate (cost of capital).\n(2) Overlapping customers is defined as customers who have had a paid activity on both Jackpocket and DraftKings OSB and/or iGaming in FY 2023, while non-overlapping customers are defined as DraftKings OSB and/or iGaming customers who have not engaged with Jackpocket.",
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      "text": "Overlapping customers on average generated 53% higher OSB and iGaming GGR in FY 2023 compared to DraftKings customers that did not engage with Jackpocket",
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