{
  "docId": "019de076-ca2d-7526-9782-2ff652e7c42e",
  "docSlug": "2ade5c0b07773b21a3e08888e11be028",
  "documentTitle": "Disney | Shareholder Engagement Presentation Deck | 8 slides",
  "authorId": "disney",
  "authorName": "Disney",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.6080402,
  "pageNumber": 3,
  "pageCount": 8,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "ceo_quote",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a quote to reinforce the company's core value proposition.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-ca2d-7526-9782-2ff652e7c42e/3",
  "deckHref": "/decks/019de076-ca2d-7526-9782-2ff652e7c42e",
  "deckJsonHref": "/decks/019de076-ca2d-7526-9782-2ff652e7c42e.json",
  "deckAnchorHref": "/decks/019de076-ca2d-7526-9782-2ff652e7c42e#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Collage of four images representing Disney Animation, Parks, Consumer Products, and Gaming.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9f67f24-72e1-4947-8620-4ef0302d2db9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.75,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "-BOB IGER",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6fc8534d-1aaf-4d3a-a28e-e657ca5c5fa3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.15,
        "y": 0.12
      },
      "kind": "quote",
      "text": "One of the things that truly sets Disney apart is our unique ability to turn top quality IP into top quality experiences, leading to significant growth.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3871bbe-6d02-424e-af43-23be1ce27c50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.84,
        "x": 0.08,
        "y": 0.06
      },
      "kind": "title",
      "text": "WITH WORLD CLASS CREATIVITY & INNOVATION...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dda1bba0-ae3b-46b8-a046-072b34144e49",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "ceo-quote-contradiction",
      "slug": null,
      "matchId": "afb3dcb5-3f2d-4fc8-bf95-3009811109b3",
      "evidence": "Uses a CEO quote to frame the company's strategic advantage.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "538f336a-2690-406b-a4c7-92c32c8a57e7",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "ceo_quote",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "08e9381b-e3f8-4870-a8e5-2ecc6a67a2bf",
      "evidence": "golden circle structure in key messages",
      "position": 0,
      "objective": "why-how-what",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}