{
  "docId": "019de076-a839-70a1-b020-9d66b9164008",
  "docSlug": "11ba2dfb4438e9a28644e6f9dfa743d6",
  "documentTitle": "Heartland Financial USA | Results Presentation Deck | 35 slides",
  "authorId": "heartland-financial-usa",
  "authorName": "HTLF",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 8,
  "pageCount": 35,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a two-column structure to categorize strategic focus areas under 'Focused Business Investments'.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-a839-70a1-b020-9d66b9164008/8",
  "deckHref": "/decks/019de076-a839-70a1-b020-9d66b9164008",
  "deckJsonHref": "/decks/019de076-a839-70a1-b020-9d66b9164008.json",
  "deckAnchorHref": "/decks/019de076-a839-70a1-b020-9d66b9164008#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.28,
        "x": 0.52,
        "y": 0.82
      },
      "kind": "callout",
      "text": "Enhance Efficiency",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14e61345-55d0-478f-b13f-e4bf9ffc553a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.28,
        "x": 0.2,
        "y": 0.82
      },
      "kind": "callout",
      "text": "Invest",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49ada46f-c991-4ce0-a476-023c55b0af4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.6,
        "x": 0.2,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Focused Business Investments",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f911da65-4e3a-4c14-8928-19e005c3ebb2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.28,
        "x": 0.2,
        "y": 0.38
      },
      "kind": "list",
      "text": "Commercial: Middle Market, Specialized Industries (Food/Ag, Healthcare), Small Business, Treasury Management & Card Talent, Fee Income",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4413007b-1ed0-4c13-a632-b353a048eea3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.28,
        "x": 0.52,
        "y": 0.38
      },
      "kind": "list",
      "text": "Consumer: Retail (Mass Affluent, Business owners/Execs/Employees), Private Banking, Wealth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8883e068-3dea-49d5-913b-ae11968ccb94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.2,
        "y": 0.13
      },
      "kind": "title",
      "text": "Quality earnings growth to drive higher returns",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2eb1ed90-80cd-4d92-b977-0ebb9d900cab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.05
      },
      "kind": "title",
      "text": "HTLF 3.0 - Strategic Transformation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ec73c35-33d7-42fa-890d-209188d297fe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "strategic-transformation-framework",
      "slug": null,
      "matchId": "ccabbbbe-66be-4a87-bc69-27de0b676dd5",
      "evidence": "Categorization of business units into investment and efficiency pillars.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 6,
      "beatId": "1e1fb631-17ba-421d-9e69-57ef9b0d3e14",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "HTLF 3.0 strategic plan and challenges",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "41af404e-f7b3-4f8b-b02c-eec311531db5",
      "evidence": "Emphasis on reducing complexity and focusing on core business",
      "position": 0,
      "objective": "What would happen if HTLF didn't execute on its strategic plan?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}