{
  "docId": "019de076-8c60-73ba-a416-560b8acea7f9",
  "docSlug": "871c95808cbfcc7eb60de54b9b34b640",
  "documentTitle": "Zegna | Investor Day Presentation Deck | 150 slides",
  "authorId": "zegna",
  "authorName": "Zegna",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 117,
  "pageCount": 132,
  "prevPage": 116,
  "nextPage": 118,
  "slideType": "key_takeaways",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "Includes a Business of Fashion (BoF) article snippet as external validation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-8c60-73ba-a416-560b8acea7f9/117",
  "deckHref": "/decks/019de076-8c60-73ba-a416-560b8acea7f9",
  "deckJsonHref": "/decks/019de076-8c60-73ba-a416-560b8acea7f9.json",
  "deckAnchorHref": "/decks/019de076-8c60-73ba-a416-560b8acea7f9#slide-117",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.42,
        "x": 0.23,
        "y": 0.3
      },
      "kind": "chart",
      "text": "DELTA NUMBER OF CONSUMER % BY SPEND RANGE 2022 VS 2023",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88eb292e-52d6-49e6-b9d1-105acf83d3f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.25,
        "x": 0.7,
        "y": 0.25
      },
      "kind": "image",
      "text": "THIS EXPLAINS OUR DELTA VS \"ASPIRATIONAL\" COMPETITORS",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4422dcc3-da6d-4cae-a9c6-6d1879a853fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.025,
        "y": 0.3
      },
      "kind": "list",
      "text": "Our top customers spend 50k\nThe have grown 63% vs 2022\nToday 5% of our customers generate almost 40% of revenue\nRetention on them is 89% globally",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8623efba-c2eb-4259-8872-f37b49031a83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.18,
        "x": 0.025,
        "y": 0.86
      },
      "kind": "source-note",
      "text": "YTD, Global, only DOS (Boutique)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4acd964-6026-4406-af50-f554fd5dce8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.49,
        "x": 0.025,
        "y": 0.15
      },
      "kind": "title",
      "text": "CUSTOMER AMOUNT AND SPEND IS INCREASING ACROSS ALL SEGMENTS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad17022d-6187-498c-b7a1-551fa0151ed6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.27,
        "x": 0.025,
        "y": 0.1
      },
      "kind": "title",
      "text": "OUR STRATEGY IS WORKING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4ac70a2-02c3-4bae-8fc9-f512d3050304",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "d331ef8b-c89a-477f-bd5b-4aea32673b15",
      "evidence": "Segmentation of customers by spend range (0-3K to 50K+)",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 132,
      "from": 31,
      "beatId": "9b11bbf4-4e5b-45ba-9411-4ac710583ade",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation concludes with a call to action and next steps.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}