{
  "docId": "019de076-8c60-73ba-a416-560b8acea7f9",
  "docSlug": "871c95808cbfcc7eb60de54b9b34b640",
  "documentTitle": "Zegna | Investor Day Presentation Deck | 150 slides",
  "authorId": "zegna",
  "authorName": "Zegna",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 109,
  "pageCount": 132,
  "prevPage": 108,
  "nextPage": 110,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a split-screen layout to contrast acquisition power vs. spending power.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-8c60-73ba-a416-560b8acea7f9/109",
  "deckHref": "/decks/019de076-8c60-73ba-a416-560b8acea7f9",
  "deckJsonHref": "/decks/019de076-8c60-73ba-a416-560b8acea7f9.json",
  "deckAnchorHref": "/decks/019de076-8c60-73ba-a416-560b8acea7f9#slide-109",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.75,
        "y": 0.4
      },
      "kind": "metric",
      "text": ">60%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5da0f4f2-587d-492c-89ad-8d725618086a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.13,
        "y": 0.4
      },
      "kind": "metric",
      "text": ">30%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7487ecd-17b6-4146-836c-e0c75aa91405",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.75,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Data: YTD up to Nov 28, Ecom plus DOS Global data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8dcf48d3-7a5b-4b15-9e1d-04ddb4d014f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.1,
        "y": 0.75
      },
      "kind": "subtitle",
      "text": "of first time purchasers at ZEGNA bought a Triple Stitch",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af736d7c-fffd-49ee-8ad2-abefcd5c08db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.7,
        "y": 0.75
      },
      "kind": "subtitle",
      "text": "of yearly spend, driven by a higher frequency and higher average ticket",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da84047b-45ec-4241-a560-a91e03288b45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.7,
        "x": 0.02,
        "y": 0.1
      },
      "kind": "title",
      "text": "TRIPLE STITCH SUPER POWER IS ITS ABILITY TO BRING IN NEW CLIENTS... AND THESE NEW CLIENTS ARE HIGH POTENTIAL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "834c84f1-4260-4cdc-9ece-3a6efab397e1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 132,
      "from": 31,
      "beatId": "9b11bbf4-4e5b-45ba-9411-4ac710583ade",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation concludes with a call to action and next steps.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}