{
  "docId": "019de076-7f75-7018-9745-0295f8cc0604",
  "docSlug": "ff20cbe040f7db4fd450e0597505890e",
  "documentTitle": "Innovid | Investor Day Presentation Deck | 74 slides",
  "authorId": "innovid",
  "authorName": "Innovid",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 39,
  "pageCount": 74,
  "prevPage": 38,
  "nextPage": 40,
  "slideType": "peer_gap",
  "function": "expose_gap",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "Uses a stacked bar chart to visualize the 'dollar gap' between ad spend allocation and consumer time spent.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-7f75-7018-9745-0295f8cc0604/39",
  "deckHref": "/decks/019de076-7f75-7018-9745-0295f8cc0604",
  "deckJsonHref": "/decks/019de076-7f75-7018-9745-0295f8cc0604.json",
  "deckAnchorHref": "/decks/019de076-7f75-7018-9745-0295f8cc0604#slide-39",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.32,
        "y": 0.48
      },
      "kind": "callout",
      "text": "$ Gap",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfb1f971-fb7d-4717-aa23-8ece0b00bc92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Spending vs. Viewership | 2023",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18b3e639-4eee-4a54-8001-59a493519a00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.55,
        "y": 0.45
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6b2f382-7808-4e1f-9a8f-7207ea8a61af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Company estimate, based on various sources",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9438214-0ab2-4bd5-81cf-39e2bc7ac085",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Spending in CTV is not pacing with viewership",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4759646-306f-48f6-9dbe-d69915cf2fc1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "CTV Growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5946b96a-a520-460e-af77-83d15fcfcddb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide recipe: the peer-gap chart",
      "slug": "peer-gap-chart-recipe",
      "agent": "designer",
      "layer": "slide",
      "matchId": "2ea95201-788f-494b-a044-32b4274ac883",
      "evidence": "chart/bar-stacked: Spending vs. Viewership | 2023",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "b93f2fc1-4fce-4384-9ea8-8532aaa7e482",
      "evidence": "Visual comparison of two metrics to highlight a gap",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 40,
      "from": 39,
      "beatId": "b8ebf26a-35cc-441a-adc4-c32969a7d301",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Description of the problem in the CTV market",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 39,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9fc497d1-bb0f-4d8b-ae58-f36aacd3dcf7",
      "evidence": "Description of the risks of not acting in the CTV market",
      "position": 0,
      "objective": "Highlight the cost of inaction in the CTV market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}