{
  "docId": "019de076-7c95-74d8-9577-8aabac2f4ac8",
  "docSlug": "293ae3300f0847e8ae6896f754b9c420",
  "documentTitle": "FGI Industries | Investor Presentation Deck | 30 slides",
  "authorId": "fgi-industries",
  "authorName": "FGI Industries",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 30,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 32,
  "notes": "The chart combines a bar chart for spending ($Bn) and a line chart for the rate of change (%).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-7c95-74d8-9577-8aabac2f4ac8/19",
  "deckHref": "/decks/019de076-7c95-74d8-9577-8aabac2f4ac8",
  "deckJsonHref": "/decks/019de076-7c95-74d8-9577-8aabac2f4ac8.json",
  "deckAnchorHref": "/decks/019de076-7c95-74d8-9577-8aabac2f4ac8#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.03,
        "y": 0.38
      },
      "kind": "chart",
      "text": "Homeowner Improvement & Repairs - Four Quarter Moving Totals ($Bn)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4eda37ca-a34b-4e85-801c-c43463d92ac9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.03,
        "y": 0.38
      },
      "kind": "chart",
      "text": "Four Quarter Moving Rate of Change",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01750827-c3f6-4242-937b-5f94e72bb384",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.2,
        "x": 0.75,
        "y": 0.4
      },
      "kind": "list",
      "text": "Structural deficit in housing supply-demand; Significant aging of US housing stock; Home equity levels remain strong and supportive of R&R spending; 85%+ of mortgages locked in below 5%",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ee07960-7634-4794-ae27-96c59941715c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.03,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Joint Center for Housing Studies of Harvard University; Source: Redfin",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de5b723a-42b1-42b5-b48d-19d6b3abea1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.5,
        "x": 0.03,
        "y": 0.11
      },
      "kind": "title",
      "text": "Repair & Remodel Growth Expected to Remain Resilient",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "987c1e2a-eb6b-4ba9-9f42-4f9e1984839a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Repair and Remodel Industry Outlook",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ccd71dd-9ef9-4c42-8acd-d6ba19832b47",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "why_now",
      "slug": null,
      "matchId": "67740467-9999-4086-9e11-305b0b4f8628",
      "evidence": "The slide argues for the resilience of the industry despite a downturn, using data and structural drivers.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "70689a5c-86e0-4127-bc53-f19ce4d3ae48",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The company's BPC strategy and value creation strategy are discussed on pages 11-20.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 14,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "5c525698-3f7f-4b29-8ac5-6721cbe54128",
      "evidence": "The kitchen and bath R&R market provides stable growth, and repair & remodel growth is expected to remain resilient.",
      "position": 0,
      "objective": "Explain why now is the right time for investment",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}