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      "text": "1. Continue to raise the bar in existing product categories\n2. Enter new product categories\n3. Expand geographic reach\n4. New business initiatives and services",
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      "text": "1 - Source: Futuresource CY2022\n2 - Source: Euromonitor 2023\nCore Markets include the United States, Canada, Mexico, Australia, New Zealand, United Kingdom, Germany, Netherlands, Sweden, Denmark, France, Switzerland, Norway, Belgium, Italy, Austria, Spain, Ireland, Finland, Poland and Luxembourg",
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