{
  "docId": "019de076-724a-7174-8072-727ee019a561",
  "docSlug": "306e7b2b62a0483ebdfcb50f2d9247c1",
  "documentTitle": "Sonos | Investor Presentation Deck | 21 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 21,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 4,
  "notes": "Uses a simple additive equation structure to illustrate the value proposition.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-724a-7174-8072-727ee019a561/8",
  "deckHref": "/decks/019de076-724a-7174-8072-727ee019a561",
  "deckJsonHref": "/decks/019de076-724a-7174-8072-727ee019a561.json",
  "deckAnchorHref": "/decks/019de076-724a-7174-8072-727ee019a561#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.76,
        "x": 0.12,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Hardware + Software + Services = Value",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9255d88e-33c7-49c8-8c59-e94ca21c4c59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.55,
        "x": 0.04,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "“Software Eats Audio” - We have invested over $1.2 billion into R&D over the last 5 years",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fbaa905-4491-4ab2-8b49-dc5092c5bc73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Why the Sonos Ecosystem Wins",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b626291-03c9-4a0d-a4ba-255e33efb99a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "386288d5-3aa3-453f-b411-238af82de5ea",
      "evidence": "The slide breaks down the product offering into three distinct components (Hardware, Software, Services) that combine to create value.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 8,
      "beatId": "56c31932-ea60-46a0-9802-1ff1328b80fb",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck showcases Sonos' unfair advantage and patent portfolio.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 8,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "9fe3073d-de6e-4d0c-8c9a-cb9b6d488551",
      "evidence": "The deck highlights the company's innovation and patent portfolio.",
      "position": 0,
      "objective": "Why the Sonos ecosystem wins",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}