{
  "docId": "019de076-588e-77fd-93fe-2104a9de23e7",
  "docSlug": "43f32d58541ad0ec3809b11f613d5689",
  "documentTitle": "Membership Collective Group | Investor Presentation Deck | 31 slides",
  "authorId": "membership-collective-group",
  "authorName": "Soho House & Co Inc.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 31,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 24,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-588e-77fd-93fe-2104a9de23e7/7",
  "deckHref": "/decks/019de076-588e-77fd-93fe-2104a9de23e7",
  "deckJsonHref": "/decks/019de076-588e-77fd-93fe-2104a9de23e7.json",
  "deckAnchorHref": "/decks/019de076-588e-77fd-93fe-2104a9de23e7#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.35,
        "y": 0.58
      },
      "kind": "chart",
      "text": "SHCO Members ('000)",
      "attrs": null,
      "subkind": "bar-stacked-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe173807-52c7-4c1a-902b-78dafe12c48d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.58
      },
      "kind": "chart",
      "text": "SHCO Waitlist ('000)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "011c9e58-7286-439c-8ff2-d3154b116d5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.3,
        "x": 0.65,
        "y": 0.15
      },
      "kind": "image",
      "text": "Photos of various Soho House locations",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1c232a6-4d78-4f35-adda-a8a488f59fd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.6,
        "x": 0.02,
        "y": 0.15
      },
      "kind": "list",
      "text": "A focused approach to operational excellence by implementing initiatives across Houses to enhance member experience is leading to elevated profitability across Houses. Holistic service-level changes by utilizing real-time feedback. Seasonal menu refreshes implemented across all Houses for the first time in October. Improved performance at Electric House following refurbishment. Opened Soho House Mexico City in September; membership demand exceeding expectations. Expect to open Soho House Portland and Soho House Sao Paulo around year-end.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd72f581-c6e8-4385-a681-a9b71de1d19f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "Growing and Enhancing Member Experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df9e1fd8-fdb2-45aa-b83f-42d18242458b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "b7adc190-d2dc-4252-b407-ebd0872abcfd",
      "evidence": "chart/bar-vertical: SHCO Waitlist ('000), chart/bar-stacked-vertical: SHCO Members ('000)",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 10,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "026c5f45-bdaa-4eae-a56d-dd13a9088498",
      "evidence": "The document presents financial highlights and metrics to demonstrate the impact of operational excellence initiatives",
      "position": 0,
      "objective": "Highlighting the importance of operational excellence and growing member demand",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 16,
      "from": 6,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "d88c6fca-e072-413f-8445-2c30eb6b5ad6",
      "evidence": "The document highlights the company's focus on membership and profitability",
      "position": 1,
      "objective": "Emphasizing the unique value proposition of Soho House & Co Inc.'s membership platform",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}