{
  "docId": "019de076-4e4e-756a-8c21-763d2eb16436",
  "docSlug": "cfa9681def537ad01a419f7131d9e6d2",
  "documentTitle": "Kering | Investor Presentation Deck | 63 slides",
  "authorId": "kering",
  "authorName": "Kering",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 63,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "The slide uses a before-and-after comparison of strategic focus (pie charts) and provides a concrete implementation plan for 'Elevation strategy'.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-4e4e-756a-8c21-763d2eb16436/9",
  "deckHref": "/decks/019de076-4e4e-756a-8c21-763d2eb16436",
  "deckJsonHref": "/decks/019de076-4e4e-756a-8c21-763d2eb16436.json",
  "deckAnchorHref": "/decks/019de076-4e4e-756a-8c21-763d2eb16436#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.06,
        "y": 0.56
      },
      "kind": "chart",
      "text": "Revenue growth 2012-2022",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53c713e6-65c9-4b39-82a3-99edd4da8f28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.66,
        "x": 0.17,
        "y": 0.225
      },
      "kind": "chart",
      "text": "Strategic focus shift from scaling to exclusivity",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8db61c6-26b0-4a9a-85ba-a3e73eec7191",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.42,
        "x": 0.52,
        "y": 0.56
      },
      "kind": "list",
      "text": "Elevation strategy implementation: Product & merchandising, Distribution, Communications",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f160470a-6875-4671-8740-d85e65b48d09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.3,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "Over the last 10 years Kering multiplied its revenues by 3x for its Luxury Houses",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97d263a1-d90c-4b43-9e01-5619e5cb6915",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.666,
        "x": 0.167,
        "y": 0.048
      },
      "kind": "title",
      "text": "STEERING OUR HOUSES TO UNLEASH THEIR FULL POTENTIAL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3729a86c-b0cd-4044-9644-bdd12ba9e0f7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "01674fab-45fa-403c-9d56-cae20360e031",
      "evidence": "Comparison of strategic focus between two states (Visibility/Scalability vs Visibility/Exclusivity)",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 8,
      "beatId": "8ef9e5b5-3ed3-4d0c-a1e7-39817537851c",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Slides 8-10 highlight the challenges and opportunities in the luxury market.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 7,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "5fbf24f9-9db4-4608-b107-bbcd4a25df02",
      "evidence": "The deck presents Kering's transformation journey and strategic plans, leading to an aha moment about the company's growth potential.",
      "position": 0,
      "objective": "What are Kering's growth prospects?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}