{
  "docId": "019de076-44a6-727d-9131-9fb7cce7e709",
  "docSlug": "f6498f198958e201ff6d1b672a942c71",
  "documentTitle": "Hugo Boss | Investor Presentation Deck | 104 slides",
  "authorId": "hugo-boss",
  "authorName": "Hugo Boss",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 38,
  "pageCount": 104,
  "prevPage": 37,
  "nextPage": 39,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Includes a 2025 financial ambition of €0.5B representing ~10% of group sales.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-44a6-727d-9131-9fb7cce7e709/38",
  "deckHref": "/decks/019de076-44a6-727d-9131-9fb7cce7e709",
  "deckJsonHref": "/decks/019de076-44a6-727d-9131-9fb7cce7e709.json",
  "deckAnchorHref": "/decks/019de076-44a6-727d-9131-9fb7cce7e709#slide-38",
  "components": [
    {
      "bbox": {
        "h": 0.76,
        "w": 0.28,
        "x": 0.45,
        "y": 0.12
      },
      "kind": "image",
      "text": "Gigi Hadid wearing BOSS",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4aa6d5d-d733-41f6-87bf-26a92a36f0f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.04,
        "y": 0.28
      },
      "kind": "list",
      "text": "Offer products to wear 24/7 from morning to evening; Foster cohesive aesthetic between BOSS Menswear and Womenswear communication; Amplify brand DNA; Further establish BOSS Camel and BOSS Orange; Partner up with industry leaders; Strengthen athletic content",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eac4fa85-3e50-4037-9bd6-2b2e76fc5289",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.2
      },
      "kind": "metric",
      "text": "~ €0.5 B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "923c9e8f-c7dd-4864-aa82-c1077551e897",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.7
      },
      "kind": "metric",
      "text": "~10%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2fdc3d3-49ad-48a9-a32d-a2670197c88d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.75,
        "y": 0.32
      },
      "kind": "subtitle",
      "text": "2025 AMBITION",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06d70106-5bd2-4855-9c36-d1ae1e55dfce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.75,
        "y": 0.8
      },
      "kind": "subtitle",
      "text": "OF GROUP SALES",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "213eb5c7-33e1-4327-99c0-f17c38676012",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.04,
        "y": 0.12
      },
      "kind": "title",
      "text": "PRODUCT STRATEGY BOSS WOMENSWEAR",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76811af0-8532-426d-912d-e0bf823975f8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "176db4ef-7737-49e6-be66-c1652dff5780",
      "evidence": "Offer products to wear 24/7 from morning to evening; Foster cohesive aesthetic between BOSS Menswear and Womenswear communication",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 31,
      "beatId": "b7d791fd-3272-4a46-9ab1-39e485eba81e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Competition",
      "beatSlug": "sequoia-pitch-competition",
      "evidence": "The company highlights its competitive advantages and brand differentiation.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}